IIDA Debuts Index: A Categorization of New Interior Design Projects
I must admit, when I am in a room of owners and principals of design firms, I can often sense them sizing up one another in a similar way that people at formal cocktail parties might asses each other’s choice of footwear for that particular event. It is human nature to want to compare one’s self to others; the unspoken hope is that you are doing better than everyone else in the room. According to psychologist Leon Festinger’s social comparison theory, this drive is part of our basic desire to understand ourselves and our place in the world. But dwelling too much on these judgments has a cost. The IIDA recently published its inaugural issue of The IIDA Index, an indicator of economic health for the commercial design industry. This document can be seen as the IIDA’s more specific industry overview of commercial interiors, compared to more academic billings indexes regularly …
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