How Does an Eco-friendly Footwear Startup Scale Up to its First Major Space? Allbirds HQ in San Fran, Designed by MBH Architects
A startup company’s move from first to sophomore offices is often a drastic one. Exponential square footage, and so many possibilities to think through and directions to take. We’ve heard many tales of startups diving too fast and deep into an office that quickly cast aside their humble beginnings – the very kernels that hold the magic of the company. What the strongest startups tend to have in common is an unwavering bond to those few important kernels that rocketed them upward in the first place. Allbirds, an eco-friendly footwear company, launched its first product in March 2016 – a shoe called the “Wool Runner”, made of a superfine New Zealand Merino wool hybrid textile, 100% recycled laces and a super lightweight sole. The Wool Runner was dubbed “the world’s most comfortable shoe” by TIME Magazine, and over a million pairs were donned in Allbirds’ first two years of business. …
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