Foot Locker’s New Headquarters Gets Urban Athletic
Sports industry interiors tend to be exciting to work on – there’s usually no shortage of energy that designers can tap into for creative inspiration, and fun branding opportunities are often limitless. Mix that profile with a clear voice from the client, and the project has potential to become an incredible space to work. Foot Locker’s new headquarters, a 145,000 square foot space situated over three floors at 330 West 34th Street in New York City, blends the interactive, urban and textural with classic elements that center the design around a common language. Foot Locker came to Ted Moudis Associates with a few well-articulated goals for their new headquarters: >The company wanted its new space to speak to its urban environment client base, which includes clothing and accessories, rather than simply on the sports-facing segment of the client base. >Foot Locker wanted to showcase all of its brands, not just …
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