Designing Around a View: An NYC Hedge Fund’s New Offices
When NYC hedge fund firm Magnitude Capital came to New York-based A&D firm Spector Group with plans for a new corporate office, they requested that the new space focus on one inspiration: they wanted it to be effortless. Effortless, like the word simple, is much easier talked about than accomplished, as designers of any discipline will acknowledge. And, effortlessness can take many forms. The way Roger Federer plays tennis is effortless, and the way Michael Jackson recorded albums and performed on stage was effortless too – with obvious differences but both with the same remarkable grace. So too, with space. A nautical hospitality-inspired space can be effortless, though not quite the same effortless as a smooth, minimal Japanese-inspired space would be, and vice versa. Coming off of a recent brand refresh, Magnitude Capital wanted its new offices to be open, inviting, elegant and unique – all underscored by this …
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