Design in Primetime
ByDesign, producers of America’s leading collection of design television programming, have launched the inaugural season of their newest primetime series, America ByDesign: Architecture. The show features the work of American architects, giving the audiences a glimpse at how projects come to life. ByDesign co-founder and executive producer Mike Chapman developed the original concept for the Australian market six years ago. With more than three decades of experience in the television industry, Chapman has conceived everything from travel to reality shows. He envisioned ByDesign to blend his expertise with his personal interest in the creative process. “The ByDesign series is really the culmination of my skills combined with my passion for design.” Featuring programming that is curated for the growing audience of architecture and design enthusiasts, the mix of high-concept and down-to-earth realism can be described as edu-tainment—fun, always watchable TV that doesn’t take itself too seriously. “Designers and design in …
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