Condé Nast and Pitchfork Come Under One Roof in Chicago’s Merchandise Mart
When two entities decide to coexist in the same workplace, design teams move from helping one client to juggling a balance of two clients. How separate/disparate those entities are when they come to the table varies. An acquisition by one company of another with the same business model or similar processes, and with slightly different cultures, presents its own set of challenges. But there are more complex, more mosaic-like partnerships out there. When media giant Condé Nast decided to combine its Chicago teams – a Condé Nast sales branch and Pitchfork, a recently acquired online music magazine – under one roof, they started down a road with little common ground. So where to start? “There’s two different cultures there, and people working on two different products,” said Michael Berger, director of interiors at local Chicago firm GREC Architects. “Our design needed to create a place for both of them to …
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