ASID & Herman Miller Host Inaugural Outcome of Design Conference & Awards
Two weeks ago, a new event – intending to find and celebrate the real-life outcomes of exceptional design projects – debuted at theMART in Chicago. ASID hosted the inaugural ASID Outcome of Design Conference, in partnership with Herman Miller, NeoCon, and Metropolis, and it was a fantastic success. While it’s difficult to carve out time away from the office, this new event was incredibly well-executed and worthy of designers’ time. With a Thursday evening cocktail reception and awards presentation, followed by a one-day conference program on Friday, the event was a perfect length, packing in just the right amount of networking, project inspiration, and exceptional speakers. In addition to offering programming intended to inform and inspire the pursuit of concrete design outcomes, the event’s primary purpose was to debut the new ASID Outcome of Design Awards. While far too many design competitions accept project submissions along the lines of a few …
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