ARCHITECT@WORK CANADA: A Euro Spin on Trade Shows
Now here’s an A&D trade show with a difference. Instead of big booths sprawling on a brightly lit show floor, Architect@Work’s layout gangs modules of four booths measuring 10 feet square. The heavy black curtains surrounding the modules and the low ambient light levels lent the affair a languorous “Come wiss me to ze Casbah,” atmosphere. With abundant lounge seating and tables to encourage relaxed, serendipitous meetings, complementary accredited seminars and free food and (after 5 p.m.) booze, what’s not to like? Architect@Work, an event for architects, interior designers and specifiers, originated in Belgium 15 years ago. Since then it has expanded to 14 European countries. In 2017, it launched in Toronto. Why Toronto as North American beachhead? We asked Architect@WORK’s Anne-Laure Van de Finste, Exhibition Manager, at the show office at the Enercare Centre in Toronto’s Exhibition Place. “Because of the construction: It’s the city with the highest number …
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