A Revamped Set of Projects at San Francisco Airport Define a New Hospitality Frontier

Hospitality – along with every other industry – is taking a big hit while people around the world and now across the country are recalibrating their travel plans and expectations for the foreseeable future as COVID-19, or Coronavirus, makes its presence known state-side. But, despite every cancellation we could possibly imagine happening over the last two weeks, we know that air travel will continue to operate, particularly in the U.S. – a country dominated by mass air travel with almost no high-speed rail to speak of. Because of this, airline transportation hubs are taking their cues from the hospitality industry. Are airline lounges the new American hospitality frontier? Airports are investing in upgrades on every level of the air travel experience, from a smoother security line to large-scale public atriums with custom works of art, from hyper-local food and drink experiences that speak to the airport’s host city to better-designed …