A Bolder, Brand-Focused Office
With a design by DATE Interiors, the new Manhattan headquarters of media and entertainment company Betches is a brick-and-mortar representation of the woman-focused brand, featuring edgy, playful interiors. Not only did the Betches team need more space (the three female founders were sharing a single office), they wanted an updated look that reflected the next stage of the company’s evolution — from girly to grown-up. “Their first office had a Millennial pink, younger vibe, so here they wanted a sophisticated take on their ethos,” said Molly Torres Portnof, founder and principal, DATE Interiors. There was almost 6,000-square-feet to fully renovate, furnish, and decorate, which Portnof embraced as a project with unlimited creative potential. “It was a complete blank slate when we got there. There were no walls, no rooms, there was nothing. It was just this expansive floor.” At the beginning of the build-out, the pandemic hit and construction in …
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